Tag Archives: consumer

Home Security: The ‘Keys to the Kingdom’ in the Smart Home Market

Big buzz doesn’t always mean big money, or in the case of the smart home, widespread adoption. Michael Wolf, one of the industry’s most well-known IoT and smart home analysts, offers a refreshing, and honest, perspective on the smart home market in his recent article “The Coming Smart Home Shakeout.”

“The smart home industry is trying to figure itself out, Wolf said. “Companies like Best Buy, Lowe’s and others that have jumped into this market with gusto aren’t always seeing the type of demand they want for the products given the amount of shelf space they’ve allocated.”

The smart home products that are getting noticed by consumers? The ones that they understand—and understand a true need for—Wolf explains.

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Home Automation is Sexy, But Security Protection Sells

Smart home gadgets are all the rage. From smartphone-controlled lights and garage doors to crock-pots you can control from miles away, there are tons of connected “things” that make up today’s connected home. But, does the most important aspect of the smart home, the smart home’s true foundation, get overlooked? 

Turning on your air-conditioner on the way home from work is cool– and it’s even incredibly helpful. But, what’s better than cool and interesting is necessity. Security is the smart home necessity. With the right security platform, it can become the foundation in which other smart home pieces– the cool or interesting things– can be built upon. 

Lowe’s recently conducted a smart home survey, polling adults 18 and older. Among the results of the survey, 52 percent of Americans feel that having a smart home is at least somewhat important to them. The most telling statistic is that 62 percent of Americans who completed the survey rank security and home monitoring as the most beneficial reason to own a smart home. This surpassed other benefits of smart homes, including cutting costs and saving money on energy bills (40 percent).

Security Sells

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All Things Connected: How Can The Internet of Things Help You Connect to Customers?

You know the story– more devices are connected and accessible via smartphones than ever. But, this connectability not only makes consumers lives easier, it provides a new opportunity for businesses to connect with customers.

How?

In 3 Ways the Internet of Things is Shaping Brand-Consumer Relationships, Alex Nunez points out that “as we connect ever more items to this Internet of Things (IoT), the relationship between consumers who use the objects and the brands that manufacture them will invariably change. For businesses looking to stay relevant in the era of IoT, learning to manage and leverage the new dynamic in brand-consumer relationships will be key.”

Internet of Things

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Consumer Concern: Are Some Security Systems Vulnerable?

blog photo 1Security systems are designed to keep people safe, of course, but recent reports discuss the vulnerabilities of today’s mainstream systems. Though security system hacking is generally unlikely and not a tangible risk, there is an increasing awareness among consumers about encryption methods and the exposure of sensitive data.

A recent piece on Security Sales, “How Intruders Can Disable Home Security Systems” explains that false alarms could be set off from up to 250 yards away using a software-defined radio. Disabling an alarm would require closer proximity of about 10 feet from the home, but can still happen. These false alarms and vulnerabilities can occur because the alarms depend on radio frequency signals to the panel. The problem? The systems don’t encrypt or authenticate signals– so they could be coming from somewhere else.

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Three Articles that Identify the Hottest Market Changes

Security systems are increasingly becoming smarter and more interactive. Customers want a product that’s intuitive, long lasting and convenient. They’re asking for more out of their purchases. They want a device that has multiple uses and that’s easy for them to work with.

So, which products are taking over the market?

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Consumers Focus their Internet of Things on the Smart Home

The market for smart home products is about to get crowded as broadband providers and major retailers chase after the same market. New research has found that young people and new homeowners are most likely to purchase Internet-connected energy devices and install them in their homes. Young consumers between 25 and 34 years old are much more likely to own at least one smart energy management device. The Internet of Things study done by Parks Associates shows that 10 percent of broadband households across the United States headed by a consumer in that age group own at least one device and 4 percent own five or more. Compare that to 7 percent of all broadband households across the nation owning at least one device.

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