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Home Security: The ‘Keys to the Kingdom’ in the Smart Home Market

Big buzz doesn’t always mean big money, or in the case of the smart home, widespread adoption. Michael Wolf, one of the industry’s most well-known IoT and smart home analysts, offers a refreshing, and honest, perspective on the smart home market in his recent article “The Coming Smart Home Shakeout.”

“The smart home industry is trying to figure itself out, Wolf said. “Companies like Best Buy, Lowe’s and others that have jumped into this market with gusto aren’t always seeing the type of demand they want for the products given the amount of shelf space they’ve allocated.”

The smart home products that are getting noticed by consumers? The ones that they understand—and understand a true need for—Wolf explains.

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